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Despite fan outcry, Diablo Immortal rakes in $24 million in two weeks

Despite fan outcry, Diablo Immortal rakes in $24 million in two weeks
Leri Koen

Leri Koen

  • Updated:

Many fans were disappointed when Diablo Immortal was released due to the pushy amount of microtransactions. The first free-to-play mobile version of the beloved Diablo franchise from Blizzard Entertainment was released two weeks ago. Despite the fan outcries against the number of microtransactions, the game is raking in millions.

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The industry tracking website, AppMagic, has just released a report that contains some interesting information regarding Diablo Immortals’ progress in the two weeks since its release. Despite being a free-to-play game, with optional additional extras you can purchase to make progress easier, the game has already earned more than $24 million in 2 weeks. That’s not a bad start for a mobile game.

Another important metric is the number of downloads, and Diablo Immortal has already been downloaded at least five million times globally. The US accounts for 26% of downloads, whereas South Korea accounts for 11%, with Japan and Brazil making up 8%, and the rest comes from other countries.

Regarding the breakdown of the income generated from microtransactions, the US accounts for 44%. In contrast, South Korea accounts for 22%, Japan accounts for 8%, and Germany for 6%, with the rest of the countries making up the rest.

Diablo Immortal achieved these impressive numbers despite the number of fan outcries at the sheer amount of microtransactions. Many players are unhappy because the best loot is extremely difficult to find, even when spending money. Others complain about the number of microtransactions in the free-to-play game that come across as quite pushy and interfere with the game’s story.

Either way, there’s no denying that with stats like these, Diablo Immortal is off to a great start. The company has also assured fans of the franchise that Diablo 4, set to release in 2023, won’t have the same microtransactions. We look forward to seeing how this mobile release progresses.

Diablo 4 won’t share the same monetization tactics as Diablo Immortal READ MORE
Leri Koen

Leri Koen

Born and raised in South Africa I am the mother of two busy kids and one loving husband. Since leaving school I immediately started working and have been involved in many different industries where I learned a wide range of skills. Some of my skills range from marketing to management and even teaching special needs children, particularly those with severe developmental delays. I am a self-proclaimed holiday nut, taking any chance I can get to decorate and celebrate major holidays such as Easter, Halloween and Christmas, often planning these months in advance! I have a wide range of passions that I persue (as often as I can) such as reading, writing, bonsai, crafting, creating natural beauty products, listening to music and playing games (prefered platforms being PC and Xbox).

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